“Anybody have any idea what invention has saved more lives than any other in the history of humankind?” Matt Damon asked a room filled with reporters. The answer? “The toilet.” In a new public service announcement, the actor and co-founder announced, semi-seriously, that he was going on strike against the toilet — and he wants everyone to join him.

The Oscar-winning actor and philanthropist is taking the bold and uncomfortable step of refraining from using toilets in order to raise awareness of the lack of clean water and sanitation for millions of people worldwide. While the video is humorous, the campaign itself is quite serious. It’s meant to shed light on the fact that around the world, 780 million people – which, as Damon pointed out, is twice the population of the United States – lack access to clean water. And some 2.5 billion people lack access to a…

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